In an article vaguely reminiscent of the Dillon Edwards "There was only one web address available" SNL commercial parody (vaguely NSFW) the LA Times reports (a bit late maybe) that .com name shave lost all sense of meaning. I'm inclined to agree. My favorite line from the story:
"Naming a company is like naming a celebrity," said serial entrepreneur Jared Kopf, who has helped christen companies including Adroll.com, his online advertising firm, and Slide, a Web photo service. "Made-up words don't come with psychological baggage."
Well played. See also NBCU/News Corp new site, "hulu"- as soon as they let me into the private beta I'll share more.