eMarketer sent our a newsletter titled "Lies, Damned Lies and Polls" this morning. In the letter, we are treated to the myriad way sin which pollsters mis-predicted the results of the New Hampshire democratic primary.
First, I will say that my open hope is that the presidential election of 2008 continues to energize voters and that all the polls get a little off asa the result of increased turnout. However, I am sure that smarter people than I are looking for ways to counter those effects, and we won't know for sure until election night.
Second, is eMarketer suggesting that its 5-year projections are never wrong?