Pretty interesting timing: in a 24 hour period, we've got Facebook touting the effectiveness of the Sponsored Stories ad product while simultaneously agreeing in a court settlement to increase its disclosure and opt-out opportunities for consumers. The very engine of what makes the social context of Facebook's advertising effective (far more effective than ads on Facebook without such contextual clues) would seem to be in jeopardy. I included screencaps side by side below. Just another day in the life...