Benjamin Bloom - thoughts and analysis of digital strategy, cloud based marketing solutions, and consumer experiences.
Digiday has a nice look at "product builders" at Time, Inc., who in their independent existence (free of the Time Warner mothership) begin with an idea and a landing page, find some early adopters, and refine their products. The "Cooking Light Diet" app appears to be one example.
Under SVP digital Kevin Heery (it appears) that a team of 4 product managers, who work in conjunction with the editorial staff have figured out how to build interesting products - not just more pageviews.
I hadn't really spent time checking out Wedpics. I know that when I heard about it, I thought it would be a hit. When I was planning my own wedding, I thought that the obvious place we were going as a country was that instead of a wedding web site, we would have wedding apps.
The wedding app would manage RSVPs, tell guests where to be and when, make last minute announcements and adjustments and customize all this info down to the guest level. Obviously this would take a lot of the drab paper and social hand-wringing out of it.
Enter Wedpics. Check out their take on wedding photography, which couples can spend thousands of dollars to pay a professional, when most of the enjoyment is the Facebook album you create of the pics you get right away. I think this is the future of event photography - beyond weddings - where the most meaningful photos are captured, viewed and showcased in real time.
Side by side, the headlines from today's WSJ and Today's NYT. Doesn't get any clearer that these two papers are picking the facts they want...in everything.
