How to Get More From Your Brand's Facebook Data

I was pleased to be quoted in the Ad Age "Relationship Issue" about how brands are increasingly using enhanced strategies to cull insights and marketing intelligence from Facebook Data.  The article about marketers use of Facebook data appeared in the same issue as my colleague Gregg Hamilton who commented  very real possibility of consumers owning shares in brands.

Building an application, as I noted in the hypothetical example of an airline, is one way to go, and as long as the value is there for the consumer, the financial investment is probably sound.  But strong consumer insights are key to making sure this is about value delivered to the consumer, not just meeting your marketing goals.

Welcome Rachel!

I'm sitting next to my fiancée Rachel Rothman, on our couch, and she's just finished writing her first blog post. A blog can be a helpful tool for personal branding during a transition period, and this was an important motivation for me to begin blogging in 2006. I also know that The world, and the Columbia community, have much to learn from Rachel, and I hope her blog is a means for her to express her wisdom and identify new peers, as she transitions to the life of a full time graduate student at Teacher's College.

She'll be blogging her thoughts on nutrition, the food industry, diet and exercise, and the journey to her MS in nutrition education and RD certification, over at rachelrothman.wordpress.com.

I encourage you to take a look and perhaps even leave a comment for her ;)