Integrated marketing strategy and product management: website redesign, overhauled launch strategy, content marketing plan and execution, SEM/Display strategy, social media strategy.
Sales lift: 41% y/y.
Range Rover Evoque - Launch Campaign
Integrated US Campaign architecture centered around: The Power of Presence. Developed a strategy to link broadcast TV, multichannel digital, ground-breaking iAds, New York Times Homepage Takeovers, custom Facebook page applications and content, location-based social messaging,
This campaign took on the challenge and successfully launched the smallest, lightest most fuel-efficient Land Rover SUV ever built. By the end of 2011, all dealer inventory had been sold.
Johnnie Walker: House of Walker
Influenced networks of attendees in 5 cities; generated 1.7MM organic impressions by integrating social media into the member journey and event experience.
The First 60 Days - Multichannel Welcome Program for Land Rover
Overhauled and intergrated a fragmented customer onboarding eperience, increasing customer satisfaction by 73%.
Here's how we did it:
User Experience optimization - increase lead generation by 37%
With a premium and functional user experience, briefed and redesigned lead-generation forms, increasing prospect capture by 37%
Ford AutoShows - Linking on-site behavior with attitudes
Within a customized Wordpress site, I linked Keynote survey IDs with Omniture SiteCatalyst data to identify differences in behavior of survey respondents compared to other visitors. One key finding was that Ford's enthusiasts were not entirely driving the conversation. Self-described shoppers were 4x more likely to post a comment than enthusiasts.
