Integrated US Campaign architecture centered around: The Power of Presence. Developed a strategy to link broadcast TV, multichannel digital, ground-breaking iAds, New York Times Homepage Takeovers, custom Facebook page applications and content, location-based social messaging,
This campaign took on the challenge and successfully launched the smallest, lightest most fuel-efficient Land Rover SUV ever built. By the end of 2011, all dealer inventory had been sold.
